BEFORE YOU BEGIN: How to Use This Blog

• Customize the beginning and end of the blog copy so it's tailored to you/your company.
• Right-click on the photo below, and "Save as image" to download the photo and use it in your blog on your website.
• Please include a link back to the original blog post on PGi's website: 
  • https://www.pgi.com/blog/2021/08/hybrid-events-how-to-gather-data-and-evaluate-analytics/
• After you've posted the blog on your website, promote it on social! You can find suggested social copy below.

Meeting in the middle of live, in-person events and webcasts and virtual events is the hybrid event. Recently, this type of event has seen tremendous growth in popularity, helping businesses stay connected during a period where travel has been difficult. Hybrid events offer great ROI and can be used for several formats, from town halls, employee training to lead generation events.

But just like any event, success must be measured and gauged along the way. With the right software, this process of capturing virtual events and webcast data can be easy. Data from an in-person event, however, is a bit trickier. And turning that data into actionable insights is a new challenge for businesses.

Setting Goals is Step One

While you might be ready to jump into data collection, the first step should really be setting goals. This process helps you later determine what you need to be measuring. If your hybrid event focuses on consumers or B2B audiences, here are a few areas you will want to measure:

• Conversions to sales

• Live attendance

• Revenue

• In-person attendance

• Lead generation

If you plan on holding an internal event, then the top priority metrics should be around engagements and attendance. Virtual platforms make engagement metrics easy to obtain, with great options like Q&As, comment sections and audience polling.

In-person participation can be harder to measure. There are manual ways to keep track (like counting who speaks up or asks a question during a presentation), but tactics like surveys tend to be a better way to gauge reactions after an event is complete.

Weigh Live Metrics against Hybrid Ones

When looking at both virtual and live components of an event, metrics like lead generation, sales, engagement, and revenue should be examined between each category.

Lead generation can be measured by how many people gave a phone number for contacting later, or the number of people who opted into a mailing list. You can even track website visits to monitor this metric. A smart idea is to employ two different coupon codes; one given out to those who attended in-person and a different one to online audiences. This tactic can help you easily gather your sales figures.

One of the great benefits of a hybrid event is the ease to which you can offer on-demand content. If you’re going this route, tracking who has re-watched your presentation is another way to garner engagement and event success overall. You can even track sales from the replay, a tremendous opportunity provided by virtual and hybrid event technology.

Methods to Measurement

While this might sound like a complicate4ed process, the right software, tools, and methods for measuring analytics can make all the difference. There is software that can automatically generate detailed reports based on both live and virtual audiences of your hybrid event.

We are ready to help you with the solutions available through the GlobalMeet Webcast platform. You’ll find a fully hosted, turnkey solution for lead generation events, internal events, webcast, town hall meetings, and more. Reach out today!

[link to GlobalMeet page on your website]

------------

Social Media Post (for LinkedIn, Twitter, and Facebook)

Are you making the most out of your hybrid events metrics? We share how to track ROI no matter where your audience participates from! Learn more:[link to partner blog] #PGiPartners #PGiConnect