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Hybrid events might feel new, but they are actually just an event incorporating in-person attributes and combining them with virtual elements. They typically have a webcast, just like any other virtual event would have, but might include in-person speakers or even in-person attendees.

Whether an audience member is attending from the comfort of their own home or from a conference hall, businesses must make sure that all participants have an engaging experience with opportunities for feedback, follow up and presentation material. It is also important that businesses make a plan for how they will measure hybrid event success, from capturing information and data, determining the best ROI, and tracking results.

Hybrid Events Perks

Even though larger, in-person events are starting to reappear, hybrid events are attractive to businesses as they combine the best of physical and virtual events. There are many perks that come with hosting a hybrid event, especially if you embrace the excitement and buzz of in-person events and generate that in a virtual world.

Here are a few of the benefits of hybrid events:

• Convenience

• The ability to offer webcast content on-demand after the event

• Reduced costs for event hosts who may be able to hold events in a smaller space

• Ways to track online attendance and capture leads

• Cost and time savings for attendees who don’t have to travel

Hybrid Events can Extend to Bigger Audiences

Unlike an in-person event, hybrid events allow for attendees, speakers and even sponsors that may not have been available to you in just the physical events space. With the elimination of geographic boundaries, hybrid events can reach much bigger and more widespread participants. With these global audiences comes more high-profile sponsors who are attracted to both the virtual and in-person audiences found in hybrid events.

Remember Both Types of Audiences

For truly engaging hybrid events, businesses need to think about both types of audiences present. From in-person attendees to virtual ones, make sure to plan interactions for all participants to really feel connected. Plan to address questions online as well as just live. Features like polls, Q&As and others can help remote attendees feel part of the experience.

Make Sure to Measure

Hybrid events are all about the ease of the platform used to host. The right platform can help gather data and track analytics easily, even when adding in metrics from in-person attendees. It can be more difficult to track conversions with these physical audiences since their response time is usually slower and completed much later after an event has ended.

But it’s still important to measure both live and virtual components to truly understand an events’ ROI.

So, are you ready to host your own hybrid event? Learn how we can help!

[link to GlobalMeet page on your website]

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Not sure about hosting a hybrid event? These benefits will have you racing to plan for both in-person and virtual audiences: [link to partner blog] #PGiPartners #PGiConnect