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Even as in-person events have begun again, it’s clear that virtual and hybrid events are here to stay. Virtual events are in high demand, saving time and money for both hosts and attendees, as well as offering flexibility of on-demand content. But to host a successful virtual event, you must first have the right webcasting technology. When looking for a virtual events platform, make sure it provides:

• Ease-of-use on all devices

• The ability to record your webcast for on-demand viewing later

• Stellar audio-video quality

• Professional service and support in real-time

If these pieces are in place, then make sure the next steps we outlined are part of your planning process:

Content is Key

A successful webcast starts with careful preparation, with time spent creating captivating content and lining up the best speakers for your intended audience. A great way to begin this process is by observing which content has performed well in the past, like blog posts, infographics, and white papers, and then create a message for your webcast using these themes.

Success Starts with Promotion

After your event speaker line up has been created and your agenda set, comes the all-important promotional piece. A few weeks prior to the event, it is a good idea to start an email campaign. After the initial email launch, plan two or three follow-up correspondences with potential audience members. Also plan to send reminder emails to those who have registered early. These emails can offer interesting and useful content, teasers, and details as the event draws closer.

Make sure to highlight to attendees that they can log in from anywhere -- from a desktop or laptop computer or a mobile device. You want to make sure the event software is easy to use and mobile friendly, for both the presenters and attendees.

Testing, Testing 1… 2… 3!

Even the most careful event preparation can have holes. The best way to check for these is to hold a dry run of your event. This dress rehearsal should test everything from your technology to your lighting, down to the acoustics in the room. This is an important, and sometimes overlooked, step that can take your virtual event to the next level! With GlobalMeet Webcast, you will find a platform offering self-service options with live event assistance or fully managed services where professionals produce your event for you.

Before your next webcast or virtual event, make sure to request a personalized demo of the GlobalMeet platform!

[link to GlobalMeet page on your website]

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Have you ever done a test run before hosting a virtual event? If not, check out our tips to create a virtual event that will keep your audience talking long after the event. Find our keys to success here: [link to partner blog] #PGiPartners #PGiConnect